Ten Deadly Marketing Sins: Signs and Solutions by Philip Kotler

Ten Deadly Marketing Sins: Signs and Solutions



Download Ten Deadly Marketing Sins: Signs and Solutions




Ten Deadly Marketing Sins: Signs and Solutions Philip Kotler
Page: 160
ISBN: 9780471650225
Publisher: Wiley, John & Sons, Incorporated

Praise for TEN DEADLY MARKETING SINS "More than just an indictment of current marketing practices, Philip Kotler's new book is a sweeping overview of the role and function of marketing in the modern corporation. Be sure to read it." В–Al Ries, coauthor, The Origin of Brands: Discover the Natural Laws of Product Innovations and Business Survival "This book should really be called the Eleven Deadly Sins. The eleventh sin would be for a CEO, CFO, or CMO to fail to read and act on the content of Kotler's Ten Deadly Marketing Sins." В–Roger Blackwell, Professor of Marketing, The Fisher College of Business and coauthor, Brands That Rock: What Business Leaders Can Learn from the World of Rock and ... MORE EBOOKS:







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